Church Marketing Sucks

I see too many people in ministry, whether it’s a pastor, media director or office assistant who would have a difficult time telling you why they do what they do. Sure, they could give you the right answer … but they’d have a difficult time telling you the truth without admitting they’re simply stuck.

If you resonate with that at all … consider doing what Mark is doing. Mark is doing what the world would call ‘the wrong thing.’ You see, he’s living in Los Angeles but he’s not there for fame and fortune, he’s not “living the dream.”

Mark Horvath has broken the mold. He is not doing what makes sense, he’s not doing something that even pays the bills–he is living out his passion and doing what burns deep inside of him. Mark has developed invisiblepeople.tv to tell the stories of the homeless, something he knows all too well as he once lived among them.

There are several powerful stories here.

The first, are the stories Mark is capturing of people we’ve learned to ignore and have tried hard to forget. These stories also serve as a reminder that your church should be telling a story. Don’t just give lists, scripture and a prayer–tell a story.

The second story is to look at where you are and how you got there. Are you living out the design God created you for, are you carrying out your passion? Maybe you’ve forgotten why you do what you do. Maybe it’s time to take a trip down memory lane.

And finally we should all be reminded to slow down, see the needs and do something about it. It’s not enough to lead a church, help a church communicate or build a church. We must be the church.

Thanks for the stories, Mark.