We’re all communicating something, but a question we want to answer is, “Who are you paying to do it?” We took to the polls, and here’s what you let us know:
The biggest portion of you, 31%, actually have someone that your church pays to take care of communication-related business. That’s pretty impressive!
Another big chunk of you treat communication as an extra hat for someone else to wear. For 8% of you, it’s the senior pastor. For 12% of you, it’s another staff member. This is a step in the right direction, at least you have one person trying to present a fairly coherent message.
Then comes some shady business. 30% of those that responded either have a patchwork of volunteers or your entire staff pitching together to execute a strategy. Sounds kind of like when you get too many people helping to cut up the vegetables and someone ends up losing a finger if you ask me. A motley crew trying to communicate a coherent message leaves everyone in trouble.
And then there’s the 19% of you who had a wake-up call with this poll as they’d never realized that someone should manage communication. Well for the record, they should, and go ahead and get off on the right foot–pay someone who is a gifted and devoted reader of Church Marketing Sucks. And use the Job Lab to find them. You’ll thank us later.
This week, we’d like to know, How do you feel is the best way for churches to hire?
Renata
November 11, 2008
You left out my category: the unpaid professional. I take care of communications for our church, without a salary. Otherwise, it would be the head pastor or church administrator, as there is no budget for a communications director.