Marketing a Church Plant

June 2, 2006 by

Ridge Stone Church in Canton, Ga., has launched Ridge Stone Backstage, a blog to share some of the lessons they’ve learned as a church plant that held their first service in August 2004. Pastor Gary Lamb (you may remember him for only freaking out a few people during his Buzz Conference panel) shares some of the marketing techniques they used prior to launch:

  • Cover & two-page article in local direct-mail magazine.
  • Partnered with the city to provide the entertainment (concerts/ inflatables) for a big car show.
  • Invite cards.
  • 10,000 door hangers.
  • Huge neon yellow banners.
  • Press release that was picked up by local newspapers.
  • T-shirts their people wore all over town.

Lamb reports they did all of this for less than the cost of a single direct mail campaign. They had about 200 new people show up at the opening service.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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5 Responses to “Marketing a Church Plant”

  • Will
    June 3, 2006

    But the real question is what percentage of that 200 were there the next week.

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  • Gary
    June 3, 2006

    Actually Will, that isn’t the real question. If we would have not had the crowd we had on our launch service we would not have had the crowd we had the second week. Church Planting coaches will tell you that you lose about 50% of your crowd from the first service to the second.
    We kept about 70% for the second service.
    Thanks Kevin for the plug.

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    June 4, 2006

    Spread the Word

    It is always interesting to see what other church’s are doing to spread the word about their ministry throughout their community.
    Ridge Stone Church in Canton, GA
    created invite cards
    distributed 10,000 door hangersĀ 
    created informational stree…

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  • matt
    June 5, 2006

    It seems that Gary answered the question he was trying to deny. Made-up-stats coaches will tell you that the need to provide a high percentage validates Will’s question.
    And if the worship experience didn’t match your snazzy invites, door hangers and t-shirts no one would come back.

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  • Vadim
    June 7, 2006

    We are at the church planting stage, and as Communication Ministry leader I find your site being very useful.

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