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Church Marketing Philosophy & Free Gas

June 5, 2006 by

Another church is giving away free gas. This time it’s the Crossing Community Church in Chandler, Ariz. The church isn’t shy about marketing, even including a section on their web site that explains why they do marketing:

It is astonishing to me the lengths secular corporations will go in order to market relatively insignificant products like deodorant or nail polish. It is equally astonishing to me that while the church has the most important, most compelling message ever – Jesus Christ and His atoning work – that we have done so little to “market” His message. We need to get that message out using every means possible so that every life possible may be positively changed forever. Therefore we advertise The Crossing through many different avenues.

To those who scoff at church marketing, Lead Pastor Mike Harper says:

“It comes down to your vantage point of how you view the Gospel,” Harper says. “If you think it’s the best product out there, you need to get that message out using every means possible.”

They even mentioned little old us as a source of ideas and resources. Aw, shucks.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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