Church Franchising Gone Amuck

March 3, 2006 by

And while we’re doing satire, how about some more from Lark News:

For 12 years Evergreen Christian Center was just another mega-church in Tennessee. Then the church radically changed its ministry approach. It began franchising itself. …

In 2001 Evergreen began gobbling up churches across the nation and turning them into Evergreen clones, with identical features, down to the doorknobs, ushers’ jackets and sermons. Even the pulpits and Sunday school rooms are the same.

“We’re like Burger King or Subway–a solid, trustworthy business,” says Evergreen brand manager Stefan Borcht.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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2 Responses to “Church Franchising Gone Amuck”

  • Past'a Daniels
    March 3, 2006

    I’m totally guilty of taking Lark News seriously once before. I almost did it again tonight reading your blog (through my RSS Reader) however, something (or someone) told me to read it again and I caught your “satire” statement and Lark news. Man, that was close! – Arlan

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  • Paul
    March 6, 2006

    Ever heard of Oneighty? Blaine Bartel? Church on the Move? Yeah, they really do franchise themselves. Silver and gold membership gets you different buy in and features. Both get the logo, messages and some pretty flash promos.

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