Favorite Marketing Book

January 30, 2006 by

I was sitting down to write some new polls today and I had a good one about favorite marketing books. But then I realized a poll listing four books wouldn’t be a very good poll. It’d be much more helpful to just ask people about their favorite marketing books. So what are your favorite marketing books? And bonus question: How have they helped you with church marketing?

For my part, I was thinking the poll might include something by Seth Godin, something from the Simply Strategic series, something by Malcolm Gladwell and Church Marketing 101 (which is kind of cheating since it’s not out yet). Of course that leaves out Freakonomics, The Cluetrain Manifesto, anything by Tom Peters, Peter Drucker, Jim Collins or George Barna… and now you’re beginning to see why this would have made such a bad poll.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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8 Responses to “Favorite Marketing Book”

  • fernando
    January 30, 2006

    The Future of Music, by Dave Kusek has got me thinking a lot over the last year.

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  • skuhn
    January 30, 2006

    Creating Customer Evangelists by Ben McConnell and Jackie Huba

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  • s. zeilenga
    January 30, 2006

    Well, my personal book pool is very small lately so I may be limited in what I am able to suggest.
    But, that being said, I loved “Purple Cow” by Seth Godin and might re-read it again soon. I also liked Pyromarketing quite a bit.

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  • Greg Vennerholm
    February 1, 2006

    Incidentally, Tom Peters offers a lot fo great insight free for the downloading:
    Also, Guy Kawasaki has a wonderful blog, choc full of great insights… always worth a read:

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  • Nick Turrietta
    February 1, 2006

    Anything by Al Ries and Jack Trout…
    ie. 22 Immutable Laws of Marketing

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  • Nick, the Rock Church
    February 1, 2006

    Online Marketing Superstars was good too. Lots of great ideas in it.

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  • Gene Mason
    February 2, 2006

    I once heard it suggested that “Green Eggs and Ham” by Dr. Seuss was the greatest marketing book ever written. In the book, “Sam I am” is asked over 25 times whether he likes green eggs and ham. The message: persistence pays off…

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  • Preston Burt
    August 9, 2006

    I have been reading Church Marketing 101, and have to say I am a little disappointed. In the original post, I saw you mention Freakonomics, which is a good read, although not necessarily a marketing book. I too, as an above poster stated, have been pleased with PURPLE COW by Seth Godin. I am looking forward, however, to foraging though TIPPING POINT by Malcolm Gladwell and GUERRILLA MARKETING by Jay Conrad Levinson. Anyone have any ideas about those?

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