Now 17% Less Judgmental

February 11, 2005 by

A few months back we had a post about a church T-shirt that included the statement “We suck.” Chris Mikesell (aka Rhinoguy) of Blachly, Ore. commented that a better slogan might be “Now 17% Less Judgmental.”

A new church in Cochrane, Alberta, Canada called The Annex has taken Chris up on the idea and used the tagline. Read pastor Robin Bailey’s article on the reaction to the slogan.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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