The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for 2004
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- Word of Mouth (5)
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Creating Church Evangelists
A big buzz in the world of business and marketing right now is the concept of word of mouth. The idea is that advertising is dying, and rather than wasting ...
Hot or Not?
In the vein of such, well vain, sites as AmIHotOrNot.com comes Hot or Not Church Sites, a site that lets you view and rate church web sites. Give each site ...
E-mail and Your Church
Do you maintain a list of e-mail addresses for everyone in your church? If not, consider some ways you could benefit from this fast, effective, and inexpensive form of communication: Save ...
I go to church.
Planned Parenthood is offering a T-shirt for upcoming pro-choice rallies with the simple statement, “I had an abortion.” The move is sparking plenty of debate and drawing fire from Christian ...
No Need to Impress
Church is a place of acceptance and love where there's no need to impress. Check perfection at the door. Which makes clamoring for excellence in church marketing a sticky proposition.
Sunday Morning Segregation
“Eleven o’clock Sunday morning is the most segregated hour in America,” civil-rights leader Martin Luther King, Jr. declared many times, quoting evangelist Billy Graham. While that statement is more than ...
Don’t Tell the Truth, Realize It
“Truth we are told is truth we may not accept; the truth we have realized is the only truth we own.” – Roy H. Williams In his book The Wizard of ...
Churchy the Church Mouse
Advertising Icons are making news: Smokey the Bear, one of the most famous ad icons in history turns 60 today, and Advertising Week in New York City launched a promotional ...
Not Everything Has to Suck
A desire to improve church web design and unemployment prompted the growth of Great Church Websites, a web site founded by David Gillaspey. The site features screen shots of church ...
Virtual Church
Now you can attend church in your underwear, thanks to Church of Fools, what is quite possibly the world’s first web-based, 3D church. You can pray, kneel, chat and worship ...
Get Consistent, Starbucks
Every once in a while, my wife gets a hankering for finding and using coupons. This past week was no exception when she came upon quite the prize: Starbucks coupons! ...
False Advertising
“The greatest challenge the church faces today is to be authentic disciples of Jesus. … That’s one reason why the statistics on Christians generally don’t differ from the statistics on ...
Billy Graham’s Marketing Man
Rick Marshall, crusade director for Billy Graham’s 2001 Lousiville Crusade, talks about the organization’s marketing efforts, which included spending $200,000 (not including donated or discounted ad space) on 65 billboards, ...
More People Sleeping in on Sunday
The number of adults who skip church has nearly doubled since 1991, rising from 39 million to 75 million. These unchurched adults, defined as adults who haven’t attended church in ...
Olympic Marketing Sucks… Up the Money
Despite the unusually quiet publicity, extremely low ticket sales, and impossible preparation feats the country of Greece is going through with this year’s Olympics in Athens, corporate sponsorships remain strong. ...
