A church in Florida collected 700 shoes for a local homeless shelter. That's cool. But is it the best way to help? We explore the importance of how we communicate.
Wayne Elsey, founder of Soles4Souls and author of Almost Isn't Good Enough, offers advice for the church about focus, cooperation, evangelism and outreach.
Part inspiration and part practical thump upside the head: "The story you tell matters. If you want more people involved in the work, start telling better stories."