While churches are nonprofits, there's a lot we can learn from the nonprofit world about how to communicate. We cover mission, branding, advocates and more.
Wayne Elsey, founder of Soles4Souls and author of Almost Isn't Good Enough, offers advice for the church about focus, cooperation, evangelism and outreach.
Part inspiration and part practical thump upside the head: "The story you tell matters. If you want more people involved in the work, start telling better stories."