Think about the connections we make with guests through their experiences: What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
How do people feel when they come to your church? You should be working to identify negative emotions your audience will be feeling and replace them with positive emotions.
Just because it's Christmas doesn't mean you need to stuff your bulletin until it explodes. It scares away visitors and doesn't serve the ministries those inserts are trying to help.
Checking out a gym can help church communicators realize how awkward it is for visitors to check out a church. Learn to empathize with church visitors.