The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Brand & Identity’ Category
Advice for Soul Searching
In the midst of all my “soul searching” rants of recent weeks, most notably the Bastards With Bibles series, I’m getting a decent amount of inquiries asking “How do we ...
More Identity Struggles
Last week I had the opportunity to speak at the Echo conference in Dallas, Texas, with a few hundred church media artists. I presented a spoken version of my “Bastards ...
Merlin Mann Calls Out Branding
Productivity guru Merlin Mann has this to say about branding, via Twitter: If you’re really worried about your “branding,” try to stop thinking about life as a press release and ...
Bastards with Bibles, Part 4
This is the fourth and final post in a series about how our impending identity crisis is funking our souls. You can read Part 1, Part 2 and Part 3 ...
Bastards with Bibles, Part 3
This is part three in a series about how our impending identity crisis is funking our souls. You can read Part 1 and Part 2 to catch up. Organization as Soul ...
Bastards with Bibles, Part 2
This is part two in a series about how our impending identity crisis is funking our souls. Part one was the story of CGE/Vivendi and their struggle to figure out ...
Bastards with Bibles, Part 1
This is part one in a series about how our impending identity crisis is funking our souls. I’m really fired up about this subject of identity and soul and I’m ...
Tony Morgan Thinks Your Branding Sucks
Staying on the brandwagon (I apologize; I’m ashamed; It probably won’t happen again for a little bit.), Tony Morgan follows Seth Godin in discussing bad branding ideas. And he’s got ...
How Important Is Your Church Logo?
Here’s some interesting research that looks at Apple’s branding and its impact on viewers: [Researchers at Duke University] found that exposing people to a brand’s logo for 30 milliseconds will make ...
Brands Are Bigger Than Logos
If you read Church Marketing Sucks often, then you’ll see the word “brand” come up here and there. It’s used as a noun, meaning the collection of your logo, letterhead, ...
Evangelism as an Ad Model: Part Two
Last time, we discussed Advertising Age’s review of Brands of Faith, and we looked at the problems that arise when churches over market and under deliver. But there’s a second ...
Evangelism as an Ad Model
I’ll admit, I’m walking in to this conversation a bit late. Advertising Age recently ran a piece called When Evangelism is the Ad Model. It’s actually a book review, so ...
One Word Marketing
Recently, our own Brad Abare raised the question, “What word do you own?” on the Personality™ blog. He discusses a recent Advertising Age article (subscription required) exploring the importance of your ...
Churches Can Learn From Dove
Dove continues to blaze the authenticity trail with its latest campaign–this time from their UK office because of risqué imagery–called Onslaught (viewer discretion advised). This is the third in a series ...
Best and Worst Logo Redesigns
Judging from the comments and questions we get in the Church Marketing Lab it seems like logos have to be one of the hardest challenges for church marketers. But have ...
