The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Kevin D. Hendricks's Posts:
Social Media Sites Poll
We asked what social media sites churches are using and came up with some widespread standards and then some experiments.
Copy Matters: Proofreading
Typos, spelling errors, grammatical mistakes, wonky style—it can all contribute to ruining otherwise good copy. You must proofread your copy.
Copy Matters: Style Guides
For the love of all things holy, be consistent. Every church needs a style guide and we've got some examples to get you started.
Making Visitors Feel Welcome (But Not Too Welcome)
The dread-locked author, hippy and Jesus lover Anne Lamott gives churches advice about how to welcome visitors.
Copy Matters: Writing for the Web
Standard tips for writing for the web and the true difference between web and print.
Copy Matters: 10 Practical Writing Tips
A few simple tips from a professional writer to help you write better.
Church Marketing Directory: Sunday Mag, Video Conversion & More
New resources in the Church Marketing Directory include Sunday Mag, Ministry Ops video conversion and more.
Copy Matters: Who Should Do Your Writing?
Our writing series continues and we ask who should do all this writing? Here's a tip: It shouldn't be your pastor.
Copy Matters: Know What You’re Writing and Why
Before you grab a pencil and start writing you need to ask some questions. You need to know what you're writing and why.
Copy Matters: Benefits, Not Features
One simple way to make your copy more engaging is to write about benefits, not features. Readers want to know what’s in it for themselves, not what’s in it for ...
Anthony Miller: Confidence To Be a Trailblazer
“Church Marketing Sucks inspired my career,” says Anthony Miller, pastor of marketing and communications at Saddleback Church.
Copy Matters: Why Should I Care About Copy
This is part one of a new series on copy. To start with, why should you care about copy? In the beginning was the Word...
Coolest Easter Ideas
What's the coolest thing you've seen a church do at Easter? We collect a number of Easter ideas and invite you to share your own.
Peter Haas on the Value of Community
The most valuable thing the church can offer is not worship services or spiritual insight--it's community.
Online Church Poll
Nearly a quarter of churches are trailblazing into the online church frontier. That's not an overwhelming, but it's a growing chunk.
