Church Marketing Sucks

Easter is often considered the biggest Sunday of the year and we compare it to the Super Bowl. But sometimes that metaphor goes a little too far.

Kelley Hartnett shares her take on Easter as the Super Bowl. Watch the video:

Watch the entire “Super Sunday: Let’s Talk About Easter” webinar with Kelvin Co and Kelley Hartnett for more Easter insights.

For more on how Easter is not the Super Bowl, check out the article Kelley wrote for the Courageous Storytellers Membership Site:

If you’ve been in church communication for very long, you may have experienced what I like to call the Pre-Easter Pep Rally. It’s like a regular worship team meeting or all-staff gathering, except, given the urgency and “Let’s get ‘em” messaging, you wouldn’t be terribly surprised if your pastor’s closing, “Amen” signaled Gatorade showers and confetti cannons:

“This year, we need to BRING IT! We’ve gotta play like we mean it! I wanna see some hustle! You wanna win some souls, don’t ya? You’ve gotta WANT IT!”

If you’re really lucky, that particular team meeting will conclude with some fun mixed metaphors:

“This Easter, it’s all hands on deck! Let’s knock it outta the park this year! This is our SUPER BOWL, people!”

Oh, good grief.

And also—Easter is our Super Bowl? I mean, I get it: Easter is a big deal. Actually, Easter is the whole deal. But if we’re looking at our Easter worship gathering as the end-all, be-all of our church’s ministry—which is what calling it the Super Bowl implies—we’ve chosen a truly terrible analogy.

Here’s why:

If we view Easter as our Super Bowl, we’ll be too focused on the scoreboard.

Join Courageous Storytellers to read the rest.