It might feel like fall just started, but Christmas is coming. It’s time to plan Christmas. We’ve got some simple ideas to get you started from a recent #cmschat on Twitter.
Christmas Ideas:
- Outward focused. Christmas can be an on-ramp to church. People show up to church at Christmas: The usual 18% average weekly church attendance balloons to 47%. This is an opportunity.
ppl are already willing to come to church. Don't beat them over the head, lean into their sentimentality. Be "normal" & have fun #cmschat
— Bart Anestin (@banestin) September 16, 2016
- Start early. One Christmas planning effort started back in May (OK, that’s for a city-wide event that requires a lot more coordination, but still). It’s never too early to start.
- Effective channels? Some of the popular ways to spread the word include invite cards, postcards, Facebook and—of course—word of mouth. Combine channels for the most impact: Ask your congregation to hand deliver postcards instead of doing a mass mailing.
- What works on social media? Anything that creates engagement. One church posted memorable/funny movie clips and had loads of comments. Try asking for favorite Christmas songs and curate a playlist. People love Christmas music—post quick, casual video of your band/choir doing Christmas songs. Share Advent devotional thoughts. Set up a photo booth. Check out 10 ways to engage your congregation on social media.
- Empower your people. Create graphics that your staff and congregation can share on social media. Make it easy for them to spread the word.
- Have fun. Yes, Christmas is a serious, somber holiday. Silent Night and all that. But it’s OK to be a little goofy.
I want to put a Santa hat on this guy (that's my son)… #cmschat pic.twitter.com/i3gIeScLfq
— 2CC of Greenwich (@2ccGreenwich) September 16, 2016
Thanks to everyone who joined the #cmschat and shared their ideas. You can join the #cmschat every week on Twitter.
More:
- Read the full #cmschat transcript.
- Check out God Rest Ye Stressed Communicators: Planning Christmas for Your Church for more Christmas help.
- Our church marketing elves have put together a list (and checked it twice) of Christmas ideas. Check it out for examples, motivation and insights on Christmas.
