5 Reasons to Use Video Announcements

5 Reasons to Use Video Announcements

August 31, 2016 by
Video is excellent for sharing church information–if it fits your culture and context.

A lot goes on behind-the-scenes to ensure that church communications are shared effectively. From social media to print pieces and everything in between, we constantly look for the best ways to share information with our people. None of them are right or wrong; you have to find what works best for your church’s context and culture.

However, when it comes to communication during weekend worship experiences, I would like to make the case for video announcements. Check out my five reasons below.

1. We have greater control over what is said.

We put a mic in someone’s hand, throw them on stage, and they somehow go off script… quickly and horribly. We’ve all been there—that moment of sheer panic when we realize the announcements aren’t being shared the way we intended. The mishap can make or break our communications strategy, especially given the number of people who receive our information on any given weekend.

We’ve all been there–that moment when the announcements go off the rails.

With video announcements, we maintain control. We write the script and know it is and will remain consistent from service to service, and from service to online.

2. We can plan ahead.

Video announcements cause my church and communications team to plan ahead more than we might have in the past. Because we shoot a month of announcements at once, we have to prepare and have graphics and other materials ready several weeks in advance.

Video announcements make our communications team think and plan differently.

The different timeline guarantees we don’t leave event planning to the last minute. It also pressures us to work out all the event details early so that they can be clearly communicated via video.

The change has proven hugely beneficial to our team. Video announcements have made us better thinkers and planners.

3. We get to insert personality into our services.

Video announcements offer a great opportunity to inject some personality into services or to introduce the congregation to people more often behind the scenes. They can also be a fun way to kick off new initiatives or transition between elements in the worship service.

Video announcements add an element of fun to church services.

Wherever and however you play video announcements, make sure to use people who can add a bit of fun. They can turn a dull announcement about a Men’s Breakfast into an entertaining, interesting and memorable piece of information. Many times, the break from the norm can be just what we need to re-engage people.

4. We can use the content elsewhere.

Don’t miss out on the opportunity to re-use video announcements! The biggest way we’ve done this is by being intentional about shooting content for services and the web. Video announcements perform exceptionally well on social media, particularly as younger audiences continue to consume more video on mobile.

To get the most out of video announcements, reuse them in other communication channels.

We knock both pieces of content out in the monthly shoot, giving us an abundance of ready-made, high-quality footage to share online. Our people have responded well to the online video content, and it’s really just a smart move. It gets the most out of all the planning and coordinating that goes into shooting them.

5. We increase clarity and conciseness.

Many would argue that video announcements are impersonal. I get it, I really do. But they also give us an opportunity to be incredibly clear and concise about what we’re communicating. And, if we’ve worked with people who have personality, the argument’s moot.

Video causes us to focus on clarity and conciseness.

The real value, though, rests in limiting the number of variables. We know what we’re going to get when we record a video. We have a script, a scene and a narrator. At the end of the day, isn’t clear communication one of the most important things we’re striving for? That’s what we get, every time, with well-done video announcements.

I’m sure plenty of reasons exist not to do video announcements. I’m not saying they’re for everyone; however, I do think everyone should give them a try.

You might find that video improves your church’s communication drastically. If it doesn’t, you can easily go back to what you were doing before. But the attempt should be made. We should always try new communication strategies to see if we can’t make what we’re already doing even better!

Image by Peter Thoeny (Creative Commons)
Post By:

David Clark

David is the technical arts and production coordinator at Sherwood Oaks Christian Church in Bloomington, Ind. He loves running, social media and Chipotle.
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4 Responses to “5 Reasons to Use Video Announcements”

  • GP Hintz
    August 31, 2016

    What are you thoughts when you don’t have the talent to produce great videos? Is good better than none? I’m not saying “terrible”… just “good”. Any advice for a smaller church in a small town? Do you ever use canned or send out to get done somewhere else?

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    • Kevin D. Hendricks
      September 1, 2016

      I think it’s going to depend on comparing what quality of video you can create vs. where your live announcements are at. If your live announcements are pretty good, it may not be worth the investment in video. But if your announcements are weak, then it might be worth exploring.

      I think one of the real benefits of video announcements is being able to re-purpose them. So keep in mind that it’s not just using them once on Sunday morning.

      Marc Aune at North Haven Church shared at my local meetup group about doing video announcements. He’s a one-man team at a small-ish church and could maybe speak to that.

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    • Duke Taber
      August 9, 2017

      I know many small churches that make great videos. It just takes a little planning and training. If you want a guide to know where to get started, you might want to check out this guide. http://easychurchtech.com/church-video-production/

      Even if it is not perfect, a church video will get you more exposure which is what you want. My church does a basic live stream every week and we have more people that watch the live stream than attend our church. We are now seeing an uptick in visitors because of being faithful even if it is not perfect.

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  • Mark Clement
    November 8, 2016

    great post. the good news is that if your church can’t do it in house, or can’t do it well, it’s very easy and very affordable to outsource it. check out VideoAnnouncements.TV. we serve hundreds of churches all over North America and it’s crazy affordable. thanks much.

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