Not Just Maintaining

Not Just Maintaining

October 27, 2015 by

The Certification Lab is an opportunity to go to the next level as a church communicator. One way to do that is to find practical ways—as well as the motivation—to go beyond simple maintenance and pursue ministry as a communications team.

You can easily be in maintenance mode as a comm leader, constantly trying to keep your head above water.

Phil Bowdle talks about not just maintaining:

“What’s been most exciting is trying to take a ground level approach to communications instead of a project approach. I always think of this big desk most people sit at and have stuff piled up on all the time, and you can very easily be in maintenance mode as a communications leader and just constantly trying to keep your head above water with all the projects. So we’re really trying to build our whole creative arts team around how do we lead and partner and treat our creative arts area as a ministry more so than an area where projects get fulfilled. So what’s powerful about that is ministry is happening. We’re able to work hand-in-hand with ministry across our church and see really powerful things happen. We saw double the amount of people engaged in our groups. A lot of it was just repeatable phrases we want people thinking about, how do we create language that creates culture, how do we remove barriers in the process. We still have a lot to learn, but it’s exciting and we’re seeing great stuff happen.” -Phil Bowdle


  • This video is from a 2014 Google Hangout promoting our West Coast Certification Lab. You can watch that entire hangout, and while that particular Certification Lab is over, we’ve got plenty more coming up.
  • Check out our upcoming roster of Certification Lab events and consider attending to soak up this kind of insight and encouragement.
  • Get a taste of what you can expect at Certification Lab with our round-up of Certification Lab resources.

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Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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