Church Marketing Sucks

A challenge for communicators is to continually tackle the work we do, regardless of how fun and exciting it is. Sometimes, it’s downright boring. This five-part series tackles boring vs. fun in church communication. Read Part 1, Embrace Them Together.

One of the most fun and fulfilling things we get to do in church communication is to come up with and roll out cool, creative new ways for promoting our ministries. There is never a shortage of great new ideas and opportunities that would bring us much joy and satisfaction to work on and implement. What a gift and privilege.

We should never take for granted that we must earn the privilege to keep doing what we do. Our credibility or track record is what affords us this privilege.

Our credibility is built over time through:

1. Excellence – The promise of the creative idea should always be matched or exceeded by the level of quality of the work.
2. Results – The level of creativity and excellence in execution is only as good as the measurable outcome produced.
3. Diligence – Showing care and conscientiousness in doing the work creates a positive perception not just for the work but also for the worker.
4. Consistency – Aim to do great most of the time but make sure to do well all the time. This creates a reputation of dependability.

Our credibility is equally (if not more) important than the ideas we present or come up with. Being consistent, disciplined and diligent with the boring stuff lays the foundation of credibility, trustworthiness and relational currency for our church leaders to trust us with the fun stuff.

How do you maintain credibility and build trust with your leaders?