Archive for 2008

think-ahead Article
November 21, 2008

Marketing to the Last Generation

You’ve probably been to some church event with “next” in the title. Whether it’s “the leadership filter for what’s next in the church” or “the mega super definitive conference for ...

Read More

the-christian-walk Article
November 20, 2008

Why Do You Do What You Do?

I see too many people in ministry, whether it’s a pastor, media director or office assistant who would have a difficult time telling you why they do what they do. ...

Read More

first-impressions-beyond Article
November 19, 2008

Trojan Horses, Purple Cows and Broken Windows: An Ode to Mark Batterson

“The greatest message deserves the greatest marketing.” That’s a quote that Mark Batterson repeats again and again, and he lives by it. But that’s not all he has to say about ...

Read More

poll-results Article
November 18, 2008

Church Hiring Poll Restuls

Who should we hire? That’s a problem churches run in to all the time as they grow. But how to hire isn’t a question with an answer that’s readily available. ...

Read More

philosophy Article
November 18, 2008

Tony Morgan Thinks Churches Should Stop Marketing

Tony Morgan, chief strategic officer at NewSpring Church in Anderson, S.C., co-author of the Simply Strategic Series, former pastor at Granger Community Church and author of the soon-to-be-released Killing Cockroaches ...

Read More

examples Article
November 17, 2008

Denominational Marketing Campaigns

Across the nation, denominations are finding themselves in financial and ethical trouble. As they look to maintain a centralized model of connecting individuals with local churches, they face problems ranging ...

Read More

peer-review Article
November 14, 2008

Church Marketing Lab: Annual Reports and Quarterly Newsletters

It’s not only flashy postcards, sermon slides and intro videos that can be submitted to the Church Marketing Lab. Even something as mundane as an annual church report needs good ...

Read More

multimedia Article
November 13, 2008

A Church Marketing Podcast

If you’re the podcasting type, you might want to check out a new podcast that’s starting off by hitting on church marketing. It’s essentially just two friends who don’t agree on ...

Read More

philosophy Article
November 12, 2008

Thinking About Churches

Overheard on a local college campus: Person 1: Are churches really non-profits? Person 2: They aren’t taxed, I’m pretty sure they are. Person 1: Hmm… I guess I don’t ever really think about ...

Read More

first-impressions-beyond Article
November 11, 2008

Making Churches Safe

If you do something as simple as watch the news for a few minutes, you’ll see that this world isn’t 100% safe. Watch for a few weeks, and you’ll probably see ...

Read More

poll-results Article
November 11, 2008

Church Communication Pro Poll Results

We’re all communicating something, but a question we want to answer is, “Who are you paying to do it?” We took to the polls, and here’s what you let us ...

Read More

philosophy Article
November 10, 2008

The Illusion of Community, Part 4

This is part four in a series about the illusion of community. Part one was about online community networks. Part two was about how we’re doing at building community in ...

Read More

demographicsresearch Article
November 8, 2008

Internet Ministry Best Practices

For the past two years, I have been conducting research on Internet ministry. This has included one-on-one interviews with leaders in the field, case studies, the development of my ...

Read More

peer-review Article
November 7, 2008

Church Marketing Lab: Web Sites, New Shirts and More

This week in the Church Marketing Lab, we’ve seen a collection of great work. For those of you who aren’t involved over there, here’s just a glimpse of the type ...

Read More

off-the-wall Article
November 7, 2008

What if the Church Marketed Like Starbucks?

This has been floating around on various blogs, but it’s poignant enough that you need to see it or see it again. And there’s no more appropriate place than a ...

Read More