Church Marketing Sucks

Marketing to the Last Generation

You’ve probably been to some church event with “next” in the title. Whether it’s “the leadership filter for what’s next in the church” or “the mega super definitive conference for ...

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Why Do You Do What You Do?

I see too many people in ministry, whether it’s a pastor, media director or office assistant who would have a difficult time telling you why they do what they do. ...

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Trojan Horses, Purple Cows and Broken Windows: An Ode to Mark Batterson

“The greatest message deserves the greatest marketing.” That’s a quote that Mark Batterson repeats again and again, and he lives by it. But that’s not all he has to say about ...

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Church Hiring Poll Restuls

Who should we hire? That’s a problem churches run in to all the time as they grow. But how to hire isn’t a question with an answer that’s readily available. ...

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Tony Morgan Thinks Churches Should Stop Marketing

Tony Morgan, chief strategic officer at NewSpring Church in Anderson, S.C., co-author of the Simply Strategic Series, former pastor at Granger Community Church and author of the soon-to-be-released Killing Cockroaches ...

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Denominational Marketing Campaigns

Across the nation, denominations are finding themselves in financial and ethical trouble. As they look to maintain a centralized model of connecting individuals with local churches, they face problems ranging ...

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Church Marketing Lab: Annual Reports and Quarterly Newsletters

It’s not only flashy postcards, sermon slides and intro videos that can be submitted to the Church Marketing Lab. Even something as mundane as an annual church report needs good ...

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A Church Marketing Podcast

If you’re the podcasting type, you might want to check out a new podcast that’s starting off by hitting on church marketing. It’s essentially just two friends who don’t agree on ...

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Thinking About Churches

Overheard on a local college campus: Person 1: Are churches really non-profits? Person 2: They aren’t taxed, I’m pretty sure they are. Person 1: Hmm… I guess I don’t ever really think about ...

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Making Churches Safe

If you do something as simple as watch the news for a few minutes, you’ll see that this world isn’t 100% safe. Watch for a few weeks, and you’ll probably see ...

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Church Communication Pro Poll Results

We’re all communicating something, but a question we want to answer is, “Who are you paying to do it?” We took to the polls, and here’s what you let us ...

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The Illusion of Community, Part 4

This is part four in a series about the illusion of community. Part one was about online community networks. Part two was about how we’re doing at building community in ...

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Internet Ministry Best Practices

For the past two years, I have been conducting research on Internet ministry. This has included one-on-one interviews with leaders in the field, case studies, the development of my ...

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Church Marketing Lab: Web Sites, New Shirts and More

This week in the Church Marketing Lab, we’ve seen a collection of great work. For those of you who aren’t involved over there, here’s just a glimpse of the type ...

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What if the Church Marketed Like Starbucks?

This has been floating around on various blogs, but it’s poignant enough that you need to see it or see it again. And there’s no more appropriate place than a ...

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