Jesus for President

August 4, 2008 by

Superstition Springs Community Church gets the prize here. They were the first link we received of a church to tying a marketing campaign to the presidential campaign, and thus the deluge begins.

Beginning now and running through the election, they’re running a “Jesus for President” series (not to be confused with Shane Claiborne’s Jesus for President), along with a microsite, Their premise is simple: “A new platform, a new set of issues, a new way to live … delivered on a mountainside 2,000 years ago.” It’s a look at Jesus’ run for office on the agenda of the Sermon on the Mount. Sounds like a pretty great idea.

One of the most interesting facets of this story, however, is an article in a local paper. If you read the article online, you can view readers’ reaction to the campaign. Some is positive, but a lot is negative. Is the negative reaction to church marketing here a vocal minority or a bellwether of public opinion?

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Joshua Cody

Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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3 Responses to “Jesus for President”

  • kyle
    August 4, 2008

    I would be fairly comfortable calling most of that chatter a ‘vocal minority’- though I am increasingly interested in these “churches shouldn’t X, they should Y” opinions from non-church people, oftentimes it seems very offensive to some that a church should even be in the paper (or have a billboard, etc) and their criticism reflects that.

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  • Hall
    August 7, 2008

    I think the campaign is refreshing and absolutely DOES NOT SUCK! It’s about time someone uses the current climate and ties in the relevant message of Jesus in a way that draws people who don’t wear sweater vests for a living!

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  • Joy
    November 23, 2008

    Definitely a vocal minority. 10 of the negative comments came from the exact same person. 3 of the positive comments came from 2 other people challenging that negative person.
    I sat there through the entire 9 week series.
    The church tied it to the campaign because they wanted to use that time in our country to teach the community to have a heart like Jesus’ when we think about who we are in this world, country, community etc..
    Listen to it for yourself here:

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