The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for June 2008
Fresh From the Events Lab
We just updated the Events Lab, and if you’ve got some frequent flyer miles you’re looking to kill, we have some suggestions for you. Here’s what’s on the slate for ...
Word of Mouth Marketing
Have you heard about Dave Balter? He’s the CEO and founder of the word of mouth organization BzzAgent and has just released the Word of Mouth Manual: Volume II. It’s ...
Church Marketing Lab: Compact Discs to E-mail Campaigns
This week in the Church Marketing Lab there’s been no shortage of great submissions. All sorts of media from shirts to compact discs to HTML e-mails have sported everything from ...
Note to Boss: Stop Asking For Comps
Last week I wrote a note to designers and creatives about how they should stop providing multiple design comps. Today I direct the same message to the other side–the people ...
Inspiration or Invitation?
In churches, marketing efforts seem to go one of two ways—internally inspiring those who attend your church or externally inviting those who don’t yet attend. In what direction should your ministry’s ...
Like A Good Neighbor…
One church is having a problem. Outreach magazine looks at a growing church who can’t get permission from their city to move to a bigger location. Why, you ask? Well, ...
Inviting Friends Poll Results
File this poll under, “We’re curious.” It’s always a question floating around about how much marketing matters, where you should focus your marketing and whether it’s worth it. So we ...
Guerrilla Marketing
WebUrbanist is in the midst of an eight-part series on guerrilla marketing. The examples used in the series are phenomenal, and they make me wonder, “Why the heck isn’t the ...
3 Ways to Sink Your E-mail Newsletter
That’s it. I tried to let it roll off my back, but no more. I’m sick of stupid mistakes in e-mail newsletters. If you want your e-mail newsletter to be ...
Church Marketing Lab: Soak Posters to Prayer Cards
Some churches slow down their marketing for the summer. About half actually. But the Church Marketing Lab is there for those who just get hotter as the summer heats up. ...
Note to Creatives: Stop Providing Comps
Graphic Designers: If you haven’t kicked the habit already, stop giving two to three design comps (or more) when you present key art ideas to your client or boss. Not ...
Alltop Marketing
If you love to sift through a mountain of marketing material with an eye toward what can help your church, then you need to check out Alltop Marketing. They pull ...
Election Time
Calling all 501(c)(3) organizations. In all likelihood, that is your church. And with that tax-exempt status, you lose the right to endorse a candidate or oppose a candidate. It’s set ...
Marketing Fear
Seth Godin addresses a topic particularly pertinent for the church–the marketing of fear. He tells a little story where he got an offer for insurance against invasion, carjacking and other ...
Summertime Time Poll Results
Saturday is the first day of summer, in case you were unaware. Here in the southeast, it’s a little discouraging that most days are in the 90s, but it’s still ...
