Little Tweaks, Big Gains

May 15, 2008 by

Tiny adjustments can make a big difference. Sometimes if you just slow down a little bit, you’ll see big gains:

The obvious application for churches might be to drive the church bus slower, but I’m thinking bigger picture. Instead of focusing all your energy and effort on the big splash, focus on the little things. This should be encouraging advice for cash-, volunteer- and time-strapped churches that can’t pull of the big splash. It’s OK if you can’t.

Instead, focus on the little things. Communicate consistently. Double-check your work. Greet people with a smile. These small steps will have a much bigger impact with less effort than any massive initiative you could launch. (links via 37Signals & thoughts)

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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2 Responses to “Little Tweaks, Big Gains”

  • Greg Simmons
    May 16, 2008

    I volunteer at a smaller church. Thanks for the encouragement. You made some very good points that I plan to pass on to others.
    Thanks again and Happy Friday!

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  • Joshua Cody
    May 16, 2008

    Here’s another…UPS decided to favor right hand turns and saved $600 million.

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