In lieu of a strikingly original and intensely thought-provoking original work of art, I wanted to give a little link love to an interesting post from Todd Rhoades at Monday Morning Insight. He discusses first impressions in the realm of both web visits and brick-and-mortar visits.
For those of you with too little time on your hands, here’s the quick overview:
- “Your sermon starts in the parking lot.” -Andy Stanley
- A Canadian study found that impressions were made in the first 50 milliseconds of viewing a web site.
- A typical web site gets 60% of its traffic from search engines, so these impressions are pivotal.
- Where does your sermon start? Home page? Parking lot? Welcome area?
For those of you that have too much time on your hands, here’s a recommendation:
Malcolm Gladwell talks about this in his book, Blink: The Power of Thinking Without Thinking. It’s a great read.
More:
- Learn more about how to welcome church visitors with this massive collection of resources and blog posts.
- Walking into a church for the first time can be scary. Check out Unwelcome: 50 Ways Churches Drive Away First-Time Visitors by Jonathan Malm for practical ideas and perspective on first-time guests.
Mean Dean
June 13, 2007
Great minds? I blogged about this yesterday – offering some bullet points on what to offer up-front to pastors seeking to get people in the pews …
… rather than a church web site that makes one say “peee-eeewwww!”