Cute, Clever and Cool

March 5, 2007 by

One of my daily blog reads is Signal vs. Noise from the folks behind 37signals. Not only do I use a few of their products (personally and professionally), I really appreciate their perspective as it relates to significant simplicity.

One of their posts today was about being cute, clever and cool as it relates to design. The idea is to make sure that these 3 C’s should be viewed as ingredients to our design, not as ends of themselves. Pow!

It’s the difference between driving toward the three C’s, and bringing the three C’s along for the journey. The next time I start a project, I want to season in the three C’s, not attempt to accomplish or conquer them.

Post By:

Brad Abare


Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it.
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2 Responses to “Cute, Clever and Cool”

  • Chad Wright
    March 5, 2007

    I use their Basecamp and Backpack software to run my design firm, but I’ve also implemented Basecamp as our coordination and communication tool for our staff and volunteers at church. There is nothing better for bringing together a group of people (some of them computer illiterate) to work together.
    37signals, their blog, and their software are top-of-the-line.


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  • danielle
    September 9, 2007

    “The idea is to make sure that these 3 C’s should be viewed as ingredients to our design, not as ends of themselves.”
    so true. how often do we create something that looks oh so cute, clever or cool only to later realize it doesn’t really communicate what it should or that its cuteness, cleverness or coolness is getting in the way.
    i’ll have to check that out. i’m always looking for new blogs to read.


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