Most Important 9-Word Sentence in Marketing History

June 27, 2006 by

How’s that for a teaser? Scott Aughtmon offers this 9-word doozie from elite copywriter Gary Bencivenga and applies it to the church.

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Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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