Jakob Nielsen Familiar with Church Marketing?

October 18, 2005 by

I thought it was rather interesting in Jakob Nielsen’s Top 10 Blog Design Mistakes (check out our take) that he gave an example from the world of church marketing.

Under his section on Nondescript Posting Titles he offers examples of good and bad headlines. Under the good headlines he includes “Ice cream trucks as church marketing,” which sounds awfully familiar. The story was in the USA Today, so I suppose we shouldn’t be surprised. But it is cool to see more people aware of church marketing.

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Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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2 Responses to “Jakob Nielsen Familiar with Church Marketing?”

  • Nathan Smith
    October 18, 2005

    That’s an interesting observation. It’s good to see that web/marketing affect church/world, and vice versa. It’s cyclical, and beneficial to the church I think. We can learn from how the world does things, while still being “In and not of.”

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  • Nate
    October 19, 2005

    I read that yesterday on his site. I though it very interesting to say the least! I agree with Nathan, in that its good to see some exposure, and that we can be effective communicators to the world while not being OF the world.

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