How Churches Attract People

April 22, 2005 by

A Florida newspaper explores the strategies churches use to bring in people, and it’s all marketing. Everything from how the message is delivered to paying attention to the people to offering something for the community.

I especially like the example of First Alliance Church in Port Charlotte, Fla. Their pastor, Scott Borden, noticed that most of the people in the community were not originally from there and had few connections. Thus a small group ministry became an excellent way to give people the connection they were lacking. That’s smart marketing.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
Read more posts by | Want to write for us?

Comments are closed.