The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for October 2004
Industry Insider on Church Branding
Chris Busch, who apparently wishes he owned our domain name (thanks!), gives some helpful general insight to the topic of church branding. Busch works for BMC Advertising, a company that ...
Creating a Church Brand
The Church Report offers suggestions and tips for creating a church brand. Important lessons include: Make sure any brand fits with your church’s vision and mission statement. Branding only works for ...
Marketing Happens
“To some degree all that marketing means is communication. If we’re communicating in public, I suppose that could be called marketing. Is it being done intentionally, or accidentally, wisely or ...
Direct Mail Works, Really
A new report (PDF download) out from Pitney Bowes says that direct mail performs ahead of print ads, television, radio, and the Internet. Kevin Weiss, President of Customer Marketing for ...
Marketing is Secondary
“I don’t think we should try to improve our marketing until we first go back and look at our message, our content and our people.” -Brian McLaren (see our interview) Marketing ...
More Marketing Savvy, Less Theology
Bouncing off Kevin’s entry about Purpose Driven Business, I am reminded of a book I read earlier this summer. Tony Campolo, in Adventures In Missing the Point: How the Culture-Controlled Church ...
Faith-Based Election
With the election only a few weeks away, many churches are struggling with the issue of how they can take part in the political debate. The fact is that as ...
I’m Sure She Had the Breast Intentions
Sometimes choosing the right word can be so important, as Dawn Eden points out in her aptly titled blog entry (which we’re so conveniently borrowing). Dawn points to a cringe-worthy ...
Purpose Driven Business
Business leaders are taking advice from Rick Warren, pastor of Saddleback Church and author of The Purpose Driven Life. Of course it’s his earlier book, The Purpose Driven Church that ...
A Generous Orthodoxy
Christianity today is incredibly fragmented, with Baptists and Lutherans and Presbyterians and Methodists and Pentecostals and Catholics and every other group. Some are liberal, some are conservative, and we just ...
A Conversation with Brian McLaren
I had a conversation with author and pastor Brian McLaren about his latest book, A Generous Orthodoxy (see our review). We dove headlong into some controversial issues (which is pretty ...
Meet Your Church: Freckles, Fat, and Gray Hair
Less than a month ago, during the week of September 27, Unilever’s Dove brand (soaps, lotions, etc.) launched a global marketing strategy called “Campaign for Real Beauty.” Dove did a ...
Sharpen Your Writing
Writing can be the overlooked component that makes a church newsletter the talk of the atrium or fodder for the recycling bin. Whether you’re writing a monthly letter to the ...
O Pastor, Where Art Thou?
Growing up all over the USA and being involved and committed to numerous churches, I have become increasingly aware of the benefit to having some sort of relationship or at ...
Guerrilla Church Marketing
A million dollar advertising blitz may work for the corporate giants, but that’s usually a joke in the church. Rather than trying to spend more, churches should be smarter. Jay ...
