How do people feel when they come to your church? You should be working to identify negative emotions your audience will be feeling and replace them with positive emotions.
Secret shoppers visit stores to offer an unbiased critique of the customer experience. Churches need the same insight and Greg Atkinson offers just that.
Greg Atkinson, a secret shopper for churches, helps church communicators understand how the welcome experience attracts or repels guests in his book Secrets of a Secret Shopper.
When we get stuck in our heads, we develop blind spots about welcoming church members and guests. I learned this lesson when thinking about our church's proximity to public transit.
Every church needs a way to welcome visitors and invite them to become involved. The church visitor card is standard, but you need to make it effective.
In the midst of the on-going immigration debate, the Bible has a lot to say about welcoming the stranger. As communicators, how do our churches speak to this issue?
About every other week, for the past few months, I’ve been going to the same restaurant before heading to an evening class after work. The restaurant is one of those ...