The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Posts Tagged ‘emotion’
Here’s What’s Missing From Your Church’s Communications
How do people feel when they come to your church? You should be working to identify negative emotions your audience will be feeling and replace them with positive emotions.
Matt Knisely on Feeling
"As artists, communicators, marketers, and storytellers don't try to make people feel good. Just make them feel."
Church Advertising Observations Part 2: 8 Tips
If church advertising doesn't work, how do we make it work? We explore eight practical tips that can help make your advertising more effective.
Church Advertising Observations Part 1: Why It Doesn’t Work
So much church advertising doesn't work. It doesn't resonate, it beats up on the church and it doesn't work on an emotional level. We explore why church advertising often falls ...
