Words are important. They have different implications and contexts and you need to be careful what you're communicating. We've got some tips tip help you out.
Social media isn't just one more channel, it's an opportunity for connection, conversation and care. Here are some tips to improve your writing for social media.
One simple way to make your copy more engaging is to write about benefits, not features. Readers want to know what’s in it for themselves, not what’s in it for ...