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More Marketing Savvy, Less Theology

Thursday, October 21st, 2004 by

Bouncing off Kevin’s entry about Purpose Driven Business, I am reminded of a book I read earlier this summer. Tony Campolo, in Adventures In Missing the Point: How the Culture-Controlled Church Neutered the Gospel, a book he co-authored with Brian McLaren, gives some poignant comments on church marketing. In their chapter titled “Seminary,” Campolo says this: What if the credits…

Posted in Church Business | 2 Comments »

Church Blog

Tuesday, October 5th, 2004 by

Blogging isn’t just a hip new trend for techies and information junkies. Businesses are jumping on the blog bandwagon. Blog software itself enables a non-technical person to post uniform content on a web site and have it be easily categorized and archived, all without calling in the web expert. A blog doesn’t have to simply comment on the latest news.…

Posted in Technology | 33 Comments »

Video Killed the Preacher Man

Thursday, September 9th, 2004 by

The Washington Post reports on churches that are switching from a real live preacher man to a canned video sermon. The approach allows churches to expand to multiple locations without hiring an additional pastor. Young people like it for the familiarity it shares with all the other screens in their lives, and older people appreciate being able to see the…

Posted in Multimedia | 1 Comment »