Certification Lab

Certification Lab

The Certification Lab is now known as The Intensive.


Are you a church communicator? Ready to get better? Let us help you on your journey.

The Certification Lab is a two-day, intensive workshop designed to equip church communicators to go to the next level. It’s a small group experience so you get help specific to your situation, as well as on-going follow up with experienced communication pros.

Hangout With the Instructors

What’s the Certification Lab like? Get a taste of the event and meet our instructors in this hangout video:

You can also watch other hangout videos: Atlanta (Advanced), Southern California, Atlanta & Nashville.

Ready to Get Better?

Our instructors have more than 40 years combined experience. They’re got some knowledge to drop. You can soak it up by checking out the many articles they’ve written sharing their insights:

Personal Care

After 15 years of creative work there is only one thing I know for sure… and that is I have a lot to learn.
  • If you feel like you’re doing it wrong, you’re not alone. No one has it all figured out, but all of us have something figured out. So let’s share.
  • “Creating a communication team that’s healthy and sustainable starts with me being healthy and sustainable.”
  • Sometimes we fall into a habit of allowing the work to control us instead of us controlling the work. Personal boundaries can help you be more productive.
  • When wrapping a gift it needs to fit in the box. The same is true for your responsibilities. Your church can’t communicate well if you’re stretched too thin.
  • Being teachable is essential if we are going to help our churches make progress. Learn how to embrace change.
  • It’s not easy to keep ego in check. Even in the church. Here’s how you can disarm that explosive ego: Embrace humility, be teachable and submit to the Spirit’s leading.
  • Church communication is a journey where we learn from our mistakes, but we don’t have to do it alone. We can learn from each other, so let’s do it.
  • Three simple phrases: “Thanks so much. Help me. I’m stuck.” Use them. Realize that you’re not the only church communicator struggling to keep up.
  • Remember that you get to do this, you don’t have to do it.
  • A lot of times communicators feel like they’re making it up as they go along. What they really need is confidence.
You might feel like you’re just the bulletin guy, but nobody else in your church is going to care as much as you do.


What if taking more time to plan your worship service in advance helped you find room to breathe?


The truth is constraints can actually propel us to some of our best work.

Big Picture

Communities are growing while almost 80 percent of churches are in stagnation or decline.


Ignoring a boundary undermines the effort other ministries put into planning ahead.

If you empower other people to come up with ideas, all the ideas become stronger.

Certification Lab in Action

Check out these recaps of past Certification Labs:

What Do the Participants Say?

Jenny Rain, communications director for National Community Church in Washington, D.C., attended the Atlanta Certification Lab after being on the job for just over a year. Watch as she shares her experience and what she learned:

“I walked away with a confidence I didn’t have when I walked into the room.”

Three communicators from the Nashville Certification Lab in 2013 share their experience.

“There’s no better way I am aware of to jump-start your career.”

And a few tweets from Atlanta:

Register Now

If you’re ready to check out Certification Lab, register now.