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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Fun with Brand Standards
July 18, 2011

Fun with Brand Standards

Ambert Rodriguez made a great video threatening bodily harm to anyone who didn't follow the church's brand standards. We talked with Ambert to go deeper on branding.

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Job & Freelance Board: Audio, Communication & Web
July 15, 2011

Job & Freelance Board: Audio, Communication & Web

New listings on our Job & Freelance Boards, including audio engineer, technical director, social media marketing manager and web specialist.

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Make it Functional: Making Sure Your Audience Can Understand Your Message
July 13, 2011

Make it Functional: Making Sure Your Audience Can Understand Your Message

The U.S. Department of Agriculture recently simplified the food pyramid, again. It's a good example of how cutting out the clutter and getting to the essentials can better get your ...

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The Power of the Question Mark
July 11, 2011

The Power of the Question Mark

The very first rule of social media that I put in place with the churches I work with: There should be more question marks than periods on your page.

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Eliminating False Assumptions
July 7, 2011

Eliminating False Assumptions

Todd Henry, author of The Accidental Creative, shows how our false assumptions can hold back our creativity. In the church, it's called the 'that's how we've always done it' excuse. ...

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Office Hours: Open-Source Websites & Social Metrics
July 6, 2011

Office Hours: Open-Source Websites & Social Metrics

Our own Justin Wise has online office hours and takes your questions. This week he talks about open-source websites and balancing information overload on social networks.

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Veneer: Getting Beneath the Surface
July 5, 2011

Veneer: Getting Beneath the Surface

We talk with Jason Locy and Timothy Willard, the authors of Veneer: Living Deeply in a Surface Society, about creativity, relevant church services and more.

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Church Marketing Lab: Dilemmas, Branding & Ideas
July 1, 2011

Church Marketing Lab: Dilemmas, Branding & Ideas

Discussions in the Church Marketing Lab currently include branding, logos, creativity, content management systems, iPad apps and more.

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5 Ways to Market Your Church Through a Fundraiser
June 29, 2011

5 Ways to Market Your Church Through a Fundraiser

Community fundraisers are by their very nature a church marketing tool, but you can go beyond the typical promotions to get more out of your fundraiser.

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Church Diversity Sucks: Why Diversity Matters
June 27, 2011

Church Diversity Sucks: Why Diversity Matters

The church still remains 93% segregated, nearly 50 years after Martin Luther King Jr. declared Sunday the most segregated day of the week.

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Events Calendar: Conferences & Meetups
June 24, 2011

Events Calendar: Conferences & Meetups

There are lots of great events on our calendar for church communicators and creative types coming up this summer and fall.

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Fighting Hate with Grace, Sarcasm & Donuts
June 23, 2011

Fighting Hate with Grace, Sarcasm & Donuts

How Mars Hill Church in Seattle responded to being picketed by Westboro Baptist "Church".

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Office Hours: Church Fan Pages & Weaning Publicity
June 22, 2011

Office Hours: Church Fan Pages & Weaning Publicity

Our own Justin Wise has online office hours and takes your questions. This week he talks about Facebook fan pages and experimenting.

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A Letter to Pastors: Is Communication PR or DNA?
June 20, 2011

A Letter to Pastors: Is Communication PR or DNA?

Is your church communication PR or DNA? An open letter to pastors about two ways of handling communications and the startling differences.

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Church Marketing Directory: Signs, Graphics, Web & Sound
June 17, 2011

Church Marketing Directory: Signs, Graphics, Web & Sound

We run down some of the recent additions to the Church Marketing Directory.

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