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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Business Savvy Pastors in High Demand
August 24, 2005

Business Savvy Pastors in High Demand

A recent article reports that pastors and church leaders with business and marketing backgrounds are in high demand. And more church leaders have those skills since 2 in 3 seminarians ...

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The Message Drives the Marketing
August 24, 2005

The Message Drives the Marketing

A recent article touts the high demand of marketing skills in church leaders, but unfortunately the article doesn’t entirely get it. On several fronts. Civil Rights and MarketingThe article quotes a ...

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Erik Ticen on Church Branding
August 24, 2005

Erik Ticen on Church Branding

A few months ago I clipped an article from NRB Magazine, the self-proclaimed “premiere magazine of the Christian communications industry.” (Is it just me or does that statement sound like ...

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Women’s Conference Marketing
August 23, 2005

Women’s Conference Marketing

A graphic designer is given the job of marketing and promoting a church’s women’s conference. Offer your input and ideas for this week’s peer review. Samples: Posters and a brochure for ...

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Pat Robertson Assassinates Jesus
August 23, 2005

Pat Robertson Assassinates Jesus

As you can expect, the news channels are swarmed with chatter over the latest stupid thing Pat Robertson has said: The U.S. should assassinate Venezuelan President Hugo Chavez (watch the ...

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The Upside of the Downside
August 23, 2005

The Upside of the Downside

Authenticity in marketing and communication continues to be tried and tested. Whether it be the “real” women in the Dove campaign, the sincerity of a t-shirt from a church ...

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Church Ice Cream Truck
August 22, 2005

Church Ice Cream Truck

Thanks to the USA Today tip, we heard about New Life Christian Church in Centreville, Va. and their ice cream truck. They spent $10,000 on an ice cream truck and ...

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Hey Look, Church Marketing!
August 22, 2005

Hey Look, Church Marketing!

USA Today covered church marketing yesterday with the headline, “God is cool.” The story covers the growing trend of churches doing marketing, including the following techniques: An ice cream truck passing ...

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Attack Ads from the Pulpit?
August 20, 2005

Attack Ads from the Pulpit?

One of the the basic principles of good marketing is to focus on the power of your own product (i.e. the VW campaigns that focus on the “cool” factor of ...

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Saturday Service Mailer
August 19, 2005

Saturday Service Mailer

This week’s peer review is more of a case study, since it already went out and we know the results, but it’s still valuable to review the strategy and design ...

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New Guest Blogger Jennifer Laycock
August 18, 2005

New Guest Blogger Jennifer Laycock

Say hello to Jennifer Laycock, the newest guest blogger for Church Marketing Sucks. Jennifer is a search engine expert who consults for companies on search engine markteing. She’ll be sharing ...

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The First Vagabonds Church of God
August 18, 2005

The First Vagabonds Church of God

Back in May, Kevin posted about choosing a church name. There’s been a definite shift over the past several years of churches looking for a new identity. The name of ...

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Free $25 Google AdWords Credit
August 18, 2005

Free $25 Google AdWords Credit

With all the recent talk about search engine marketing, Derek at Woodland Baptist Church in Bradenton, Fla. pointed out that you can get a $25 credit for Google AdWords if ...

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The Church Marketing Sucks E-mail Newsletter
August 16, 2005

The Church Marketing Sucks E-mail Newsletter

You may have noticed the e-mail newsletter sign-up in our lefthand sidebar, which is a new feature that came with our recent redesign. We offer a few different lists for ...

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Ministry as Marketing
August 15, 2005

Ministry as Marketing

One complaint we often hear about marketing is that churches should just do something instead. Actions speak louder than words. If we get out in the community and do what ...

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