The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
Note to Creatives: Stop Providing Comps
Graphic Designers: If you haven’t kicked the habit already, stop giving two to three design comps (or more) when you present key art ideas to your client or boss. Not ...
Alltop Marketing
If you love to sift through a mountain of marketing material with an eye toward what can help your church, then you need to check out Alltop Marketing. They pull ...
Election Time
Calling all 501(c)(3) organizations. In all likelihood, that is your church. And with that tax-exempt status, you lose the right to endorse a candidate or oppose a candidate. It’s set ...
Marketing Fear
Seth Godin addresses a topic particularly pertinent for the church–the marketing of fear. He tells a little story where he got an offer for insurance against invasion, carjacking and other ...
Ministry vs. Business
How does your church toe the line between business and ministry? Some churches are corporate wannabes, other churches are rebels against a corporate mindset, but here was a school of ...
The Big Summer Push
This week’s poll asks you, how does your church adjust its marketing efforts for summer? Why do we ask that? Well, it seems tons of churches just kind of chill ...
Church Marketing Lab: Summer Fun
Summers at church mean a few things … less crowds, sweating pastors, bulletins as fans, sweet trips and cookouts. All of these things are way better when they’re promoted (except ...
Can Jesus Christ Become a Superstar Again?
Those are the words of Marie Claire as they look at dwindling numbers of Christians in Australia. Where do they turn to answer this question? Oh yeah, the marketers! They asked ...
Creating a Church Style Guide, Part 1
This is part one of an irregular and indefinite journey. Follow Associate Editor Joshua Cody as he works to get a style guide together for his church. There are probably plenty ...
Say it Succinctly
Yesterday at the WWDC 2008 Keynote address Steve Jobs unveiled a beefed up iPhone and a new suite of mobile applications. It seems like half the world was salivating for ...
The Medium is Not the Message
This week’s Monday Morning Memo (you can also listen to it) from Roy H. Williams takes issue with Marshall McLuhan’s famous line, “The medium is the message.” I, too, have ...
Language for the Next Generation
All you church marketers have to stay on your lingo A-game. Your church service probably won’t attract many folks if you describe it as “groovy,” “neat-o-rama” or “super duper.” Mastering ...
Job Lab and Freelance Lab: Get Hired This Summer
What better opportunity than the summer to check out the Job Lab and Freelance Lab? You can just tell your current boss you’re going on vacation, pack up, and never ...
Twitter at Church
We’ve talked a lot about Twitter lately and some of you are probably wondering what Twitter might look like inside the church. Well, here’s a real live example of using ...
Put Your Faith to Work: Slice Carrots
The Episcopal Church recently launched an advertising campaign emphasizing community outreach. The “Put Your Faith to Work” campaign includes print ads and videos and emphasizes slicing carrots. They go on ...
