The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
To Create or Copy?
It’s a huge question among churches. One side says, “Now now, there’s no need to reinvent the wheel.” The other side says, “But it’s about artistic integrity and beauty, man!” ...
How Would Your Church Respond to a Drunk Pastor?
Monday Morning Insight has been covering compassion on all cylinders recently. We talked about the church that cut off their electricity for missions, but have you heard about the pastor ...
Seth Godin Asks: Is Marketing Evil
Marketing guru Seth Godin asks the question “Is Marketing Evil?” in one of his latest posts. Seth starts by saying that marketing, done well (aka that doesn’t suck), will: 1. Tell ...
Dallas Willard on Church Growth
In a post last week we tried to generate some thinking and discussion on church growth. Ryan Guard offered this nugget from Dallas Willard’s The Divine Conspiracy: “We may not soon ...
Lights Out
Three years ago this month, I wrote a post about experiencing church, stripped down. I included the hypothetical scenario of lights going out to suggest that what we as the ...
Less Advertising, More People
Granger Community Church has realized they can reach more people with less advertising. Executive pastor Tim Stevens explains. Every month they used to mail out thousands of postcards to their ...
Are All Healthy Churches Growing?
So earlier this week Tony Morgan got all a twitter about a quick little post from the Out of Ur blog that poked fun at megachurches: “Is this helpful to the ...
Fair Use and Your Church: Part 3
This is part three in a three-part series on fair use law and your church. This article is written by a copyright professional, but it is not to be considered ...
Another Lesson from Starbucks
Starbucks is often used as an example within the world of church marketing. They have an experience, they knew how to tell their story. Yes, I said “knew how to tell ...
Fair Use and Your Church: Part 2
This is part two in a three-part series on fair use law and your church. This article is written by a copyright professional, but it is not to be considered ...
Fair Use and Your Church: Part 1
This is part one in a three-part series on fair use law and your church. This article is written by a copyright professional, but it is not to be considered ...
Church Marketing Lab: Logos, Easter and Wine
Maybe you’re not following the Church Marketing Lab on Twitter yet. And if that’s the case, you wouldn’t have been kept up on the stuff that was passing through this ...
Thinking Before Clicking: Returning to Graphic Design Basics
The New York Times offers a reflection on what graphic design looked like 30 years ago. It was all T-squares, X-Acto knives and rubber cement. You had to do it ...
Churches Could Learn From Dentyne
Last fall I wrote a four-part series called “The Illusion of Community.” I talked about online community networks, building community in our weekend gatherings, why community ‘online’ and ‘offline’ might ...
The Strip Church: Not Your Average Church
The newest project of Fireproof Ministries (the guys behind XXX Church) is The Strip Church. As in the Las Vegas strip (though Vegas and the other kind of strip kind ...
