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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Church Marketing Lab: Easter, Moving and More
March 26, 2009

Church Marketing Lab: Easter, Moving and More

Coming up in two weeks, we have one of the biggest holidays for churches and church marketers. More people are willing to come to church on Easter than any other ...

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Reacting When the Recession Hits Hardest
March 20, 2009

Reacting When the Recession Hits Hardest

NPR has the story of one church’s reaction to the recession. Despite being themselves affected by layoffs and cutbacks, one church decided what really mattered was making a difference in the ...

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Church Marketing Lab: Aliens, Hong Kong Graphics and More
March 19, 2009

Church Marketing Lab: Aliens, Hong Kong Graphics and More

We’ve heard from church marketers in South Africa, England, Belgium and Australia before. In the Church Marketing Lab, we see British art and discussion pass through from time-to-time. But this ...

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The Message of Giving
March 16, 2009

The Message of Giving

Christian History has an interesting little article exploring the recent history of the offering in church services. The article covers government-supported churches (that’s right, here in the U.S. of A. ...

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Why Criticism Is A Good Thing
March 13, 2009

Why Criticism Is A Good Thing

One of the challenges to working with the church is some of the very opinionated feedback you receive from the pastor, committee, etc. When you get criticism what do you ...

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Lose Your Job, Get Your Offering Back
March 12, 2009

Lose Your Job, Get Your Offering Back

Generous News has the story of one church who is making a guarantee: If you lose your job, we’ll give your offering back. It’s reminiscent of the Hyundai Assurance, if ...

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To Text or Not to Text?
March 11, 2009

To Text or Not to Text?

Text messaging has changed the way we communicate. I text message people more than I actually talk with them. In fact, my cell phone plan has the lowest amount of ...

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Mark Batterson: Church is a Tag-Team Sport
March 10, 2009

Mark Batterson: Church is a Tag-Team Sport

I love wild-goose-chaser and National Community Church pastor Mark Batterson’s blog entry this morning: Church is a Tag-Team Sport. It’s a good reminder of the powerful word of mouth, person ...

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Next-Gen Church Sites
March 9, 2009

Next-Gen Church Sites

Alright church communicators, what do you think the future of church web sites looks like? The Chapel is asking that very question in a quick-hitting, single-serving site. It will take ...

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Church Marketing Lab: 1000 Followers & Easter Fun
March 6, 2009

Church Marketing Lab: 1000 Followers & Easter Fun

About a month and a half ago, we let you know that the Church Marketing Lab was on Twitter. Well, momentum has come quickly, and the Twitter feed already has ...

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Christianity Not a Default
March 5, 2009

Christianity Not a Default

Christianity is no longer the default faith for Americans, according to half the population. And apparently Christians are leading the charge in that belief. A Barna survey released back in January ...

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Save Cash, Get a Freelancer
March 4, 2009

Save Cash, Get a Freelancer

Like many churches, you’re probably feeling the economic crunch. My own church has certainly contracted some, and I know lots of yours have as well. Our Job Lab has certainly ...

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Mark Batterson on Church Growth
March 3, 2009

Mark Batterson on Church Growth

The lion-wrestling, wild goose-chasing, Church Marketing Sucks-supporting Mark Batterson had some insightful comments to add to our recent discussion on church growth. He talked about outcomes vs inputs in a recent ...

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A Church Helping The Church
March 1, 2009

A Church Helping The Church

Uprising Church is uprooting itself from its current meeting space at YMCA and moving … to Sunday nights only. Now, honestly I think I’d miss church on Sunday morning and at ...

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Lessons from a Mosque: Dealing with Negative Stereotypes
February 26, 2009

Lessons from a Mosque: Dealing with Negative Stereotypes

In Minnesota, the heavily Muslim Somali community has been rocked by recent terrorist associations. In October, Shirwa Ahmed, a Somali man from Minneapolis, returned to Somalia and killed himself in ...

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