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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
Monitoring Your Church Online
Remember a long, long time ago, when you were first thinking about church marketing? You had that argument with someone about whether stats mattered and whether churches should even keep ...
Twittering the Sermon
The micro-blogging service Twitter has been soaring in popularity lately, and now the intersections between church and Twitter will get even more attention with this Time magazine article, Twittering in ...
Technology X for Your Church
Media Salt recently answered the question, “When can we start using [insert Internet technology here] for our church?“ Perhaps it’s Twitter. Perhaps it’s Facebook. Maybe it’s a sharper site or and ...
Church Marketing Lab: Let’s Discuss
So normally in the Church Marketing Lab, we have some wonderful pieces posted and some incredible feedback that helps folks improve their skills. We thought we would take a break ...
Churches Moving from Success to Significance
We’ve talked about Jim Collins’ Good to Great before, but a Leadership Journal article (admittedly from 2003, but relevant for today) explores churches that are moving from great to good. The ...
Religions are Changing
CNN reports on a new survey by the Pew Forum on Religion and Public Life about the way people change their faith. These changes can be within a single religion ...
Church Saves $268,000 By Going Green
The First Baptist Church in Springdale, Ark., which has about 6,000 in attendance on Sunday mornings, implemented an energy savings plan in the last year and managed to save $268,000. ...
Church Marketing Lab: Posters, Newspaper Ads and More
It’s been another great week in the Church Marketing Lab. It’s so great to see conversations start and grow there in a way they couldn’t on Church Marketing Sucks alone. ...
The Soloist
Thanks to the kindness of a well connected friend, I attended an advance screening of The Soloist, releasing in theaters across the country today. The movie stars Jamie Foxx and ...
Is Your Church Cooking Guinea Pigs?
You read the post title and thought I had a real home run metaphor for you, a lá Killing Cockroaches or Chasing Lions. Well, consider yourself disappointed. You might not ...
Marketing the Church or Your Church?
Marketing guru Seth Godin has an interesting post (as usual) about whether you should be marketing for your category in general or for your specific product over the competition: Confusion sets ...
The Gated Community Church
Rick Warren’s Saddleback megachurch opened a new campus in time for Easter–in a gated community where you can only get in if you’re a resident or escorted by a resident. ...
3 Tips for Getting Better Freelance Design (A Parable)
I walked into my local coffee shop, excited to be meeting with a prospective client who had contacted me only days before. I introduced myself to Jill (not her real ...
Church Marketing Lab: New Taglines, Logos and more
This week in the Church Marketing Lab, we’ve seen some incredible designs and discussions. Don’t miss out on all the great action. If you have a mind and you’ve ever ...
This Isn’t What I Ordered
I love a menu with lots of pictures, I’m much more apt to order what looks good than what sounds good. I’m a visual guy, that’s just how I’m ...
