The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
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The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
In The Comeback Effect, we are asked to think about the connections we make with guests through their experiences. What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?
December 17, 2019
Time to Dream It All up Again
We’re taking a break to go away and dream it all up again. But the archives are here and we've got other helpful initiatives.
Thank you. Keep telling the greatest story ever told.
Updates from the Job and Freelance Lab
You don’t need me to let you know about any economic troubles. And as many folks haven’t been hiring, things have been a bit more quiet around the Job Lab ...
Keeping Preaching Pure
John Piper is someone I respect to an extraordinary degree. We might not agree on everything, but on those matters, if you want to be safe, you should defer to ...
The Episcopal Church: Come Watch Us Argue Over Gay People
Forget I Am Episcopalian. The Episcopal Church has a new marketing slogan: “Come watch us argue over gay people.” OK, not really. But wouldn’t it be funny? I came across this ...
Web Usability and Donations
Web usability guru Jakob Nielsen recently wrote an article entitled Donation Usability: Increasing Online Giving to Non-Profits and Charities. In it, he discusses the virtues of creating a usable online ...
Church Marketing Lab: Heroes, Asian heroes and Female Sexuality
Think your design or idea is too out-there or unusual to execute or to post in the Church Marketing Lab? Well, this is one of those updates that will let ...
2009 HOW Design Conference Wrap-Up Report
I’m a week late posting this, as I really struggled how to put the HOW Design Conference in words. It was really quite incredible to simply be invited to speak ...
Why People Pick a Church
Here’s an oldie but a goodie: Over at Church Relevance Kent Shaffer answered a question about why people pick a church. He shares the results of three different studies, but ...
Come and Care
I spent 90 minutes last week with a pastor from the northeast who was visiting Los Angeles for a few days. He moved to the United States from Ghana 20 ...
Christians Are Crazy Protestors
Phil Cooke and Think Christian have recently covered a marketing stunt by Electronic Arts surrounding the release of a new game, Dante’s Infrerno. Here’s a bit of what happened: The game ...
Scalejacking and Performance Metrics
Jeff Goins recently posted at Wrecked for the Ordinary entitled Marketers, Quit Hijacking Our Communities. In it, he makes some great points regarding marketers’ obsession with numbers and metrics. I’ll give ...
The Power of a Testimony
It doesn't matter what you claim about your product, but it does matter that some of the people who have used your product share their experience.
Church Marketing Lab: Bulletins, Web Sites and More
When the folks in the Church Marketing Lab haven’t been getting together or helping Michael get ready for his presentation at the HOW Design Conference, they’ve been working hard and ...
We Are Evangelists
A recent U.S. World News & Report article we already covered included a quote I’d glossed over. It comes from the director of communications for the Episcopal Church, Anne Rudig, ...
Megachurches Are Hip, Young and Selfish
It’s not marketing news per se, but the Associated Press reported last week on a study looking at the differences in contemporary megachurches and their smaller Protestant counterparts (minichurches?). Anyone ...
Quotes on Church Marketing
The Star Tribune recently offered a take on religious marketing, exploring whether or not religious groups are going overboard. The article has a token quote talking about consumerism and the ...
