Jennifer Laycock is a search engine marketing consultant and editor of Search Engine Guide. She's also a full-time work-at-home mom to an adorable little girl named Elnora.
For more than 15 years I’ve driven past a church on the way to my parents’ house without ever really noticing that it was there. (Most likely because it’s located ...
What’s the great thing about a well thought-out outreach? The way that it can take on a life of its own and go from impacting hundreds to impacting thousands. What’s ...
One of the the basic principles of good marketing is to focus on the power of your own product (i.e. the VW campaigns that focus on the “cool” factor of ...
Back in May, Kevin posted about choosing a church name. There’s been a definite shift over the past several years of churches looking for a new identity. The name of ...