The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Brad Abare's Posts:
Get Consistent, Starbucks
Every once in a while, my wife gets a hankering for finding and using coupons. This past week was no exception when she came upon quite the prize: Starbucks coupons! ...
Olympic Marketing Sucks… Up the Money
Despite the unusually quiet publicity, extremely low ticket sales, and impossible preparation feats the country of Greece is going through with this year’s Olympics in Athens, corporate sponsorships remain strong. ...
Is Marketing In the Bible?
For all of the wisdom in the book of Proverbs, the word “marketing” is not found. Furthermore, a key word search through 18 different Bible translations returns just one finding ...
Think Yellow
Advertising in the yellow pages continues to be a worthwhile medium despite the growing strength of search engine sophistication. According to The Kelsey Group, small- and medium-size businesses spend 46% ...
Ad Slogans Lost in Translation
“It takes a sexually aroused man to make a chicken affectionate.” – Purdue Farms“Pepsi brings your ancestors back from the grave.” – Pepsi“Suffer from diarrhea.” – Coors These are just ...
It’s Your Church, Now Act Like It
The building where I work is two miles from the heart of downtown Los Angeles, and from the windows in my office, I can see the entire city skyline. This ...
George Barna and the Fat Man
In a recent interview with church research guru George Barna, staff writer for Pentecostal Evangel, Isaac Olivarez, asks a handful of boring questions that probably engaged the senses of Barna ...
Establishing a Visitor Philosophy
I love well-written pieces. The article by Michael V. Copeland, in the July issue of Business 2.0 titled “Best Buy’s Selling Machine,” is one of the best company write-ups I’ve ...
