Brad Abare

Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it.

Brad Abare's Posts:

advertising Article
November 27, 2004

Google, Apple and the Church

According to Advertising Age, Google is looking for an ad agency in what would most likely be a multi-million dollar account. Google has never had an ad agency before, relying ...

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demographicsresearch Article
November 17, 2004

Rev Magazine: A Little Misleading

I found in my stack of clippings a one page ditty in Rev magazine. The column-esque heading at the top left read “culture” and floating in the middle of the ...

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demographicsresearch Article
November 10, 2004

Church Membership Cards

I love hanging out with pastors. A week ago today I spent several hours with a local pastor here in southern California who planted a church four years ago in ...

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brand-identity Article
November 4, 2004

Sucky Approach

Lisa Sampson has an interesting post (with several comments) from October 26 that started as a comment about ChurchMarketingSucks.com and ended with a unique T-shirt approach she found a church ...

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demographicsresearch Article
October 22, 2004

Direct Mail Works, Really

A new report (PDF download) out from Pitney Bowes says that direct mail performs ahead of print ads, television, radio, and the Internet. Kevin Weiss, President of Customer Marketing for ...

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church-business Article
October 21, 2004

More Marketing Savvy, Less Theology

Bouncing off Kevin’s entry about Purpose Driven Business, I am reminded of a book I read earlier this summer. Tony Campolo, in Adventures In Missing the Point: How the Culture-Controlled Church ...

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advertising Article
October 12, 2004

Meet Your Church: Freckles, Fat, and Gray Hair

Less than a month ago, during the week of September 27, Unilever’s Dove brand (soaps, lotions, etc.) launched a global marketing strategy called “Campaign for Real Beauty.” Dove did a ...

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first-impressions-beyond Article
October 6, 2004

O Pastor, Where Art Thou?

Growing up all over the USA and being involved and committed to numerous churches, I have become increasingly aware of the benefit to having some sort of relationship or at ...

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church-business Article
September 30, 2004

I Can’t Afford Marketing That Doesn’t Suck

Working with hundreds of churches over the years, I get so frustrated with the “we don’t have any money” excuse so prevalent with today’s pastors and church councils. I understand ...

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philosophy Article
September 16, 2004

Old and Boring with a Big Future

I just spent the last hour on a conference call with a development team I am a part of for a ministry organization that has been around over 125 ...

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church-business Article
September 2, 2004

Getting Your Church Council On Board

I had a conversation with a pastor friend of mine a few weeks back. He is a big believer in church marketing that doesn’t suck. He doesn’t have a big ...

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examples Article
August 26, 2004

The Farmers Market: Is Your Church There?

I’ve been to a handful of local “farmers markets” around the U.S. and all of them are the same. Blocked-off streets in the heart of a small town, local merchants ...

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think-ahead Article
August 17, 2004

10 Technologies to Watch in 2004

In November of 2003, Business 2.0 released their hot list of “10 Technologies to Watch in 2004.” Here we are in August, nearly two-thirds of the way through the year ...

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technology Article
August 16, 2004

E-mail and Your Church

Do you maintain a list of e-mail addresses for everyone in your church? If not, consider some ways you could benefit from this fast, effective, and inexpensive form of communication: Save ...

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philosophy Article
August 10, 2004

Don’t Tell the Truth, Realize It

“Truth we are told is truth we may not accept; the truth we have realized is the only truth we own.” – Roy H. Williams In his book The Wizard of ...

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