The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Brad Abare's Posts:
Google, Apple and the Church
According to Advertising Age, Google is looking for an ad agency in what would most likely be a multi-million dollar account. Google has never had an ad agency before, relying ...
Rev Magazine: A Little Misleading
I found in my stack of clippings a one page ditty in Rev magazine. The column-esque heading at the top left read “culture” and floating in the middle of the ...
Church Membership Cards
I love hanging out with pastors. A week ago today I spent several hours with a local pastor here in southern California who planted a church four years ago in ...
Sucky Approach
Lisa Sampson has an interesting post (with several comments) from October 26 that started as a comment about ChurchMarketingSucks.com and ended with a unique T-shirt approach she found a church ...
Direct Mail Works, Really
A new report (PDF download) out from Pitney Bowes says that direct mail performs ahead of print ads, television, radio, and the Internet. Kevin Weiss, President of Customer Marketing for ...
More Marketing Savvy, Less Theology
Bouncing off Kevin’s entry about Purpose Driven Business, I am reminded of a book I read earlier this summer. Tony Campolo, in Adventures In Missing the Point: How the Culture-Controlled Church ...
Meet Your Church: Freckles, Fat, and Gray Hair
Less than a month ago, during the week of September 27, Unilever’s Dove brand (soaps, lotions, etc.) launched a global marketing strategy called “Campaign for Real Beauty.” Dove did a ...
O Pastor, Where Art Thou?
Growing up all over the USA and being involved and committed to numerous churches, I have become increasingly aware of the benefit to having some sort of relationship or at ...
I Can’t Afford Marketing That Doesn’t Suck
Working with hundreds of churches over the years, I get so frustrated with the “we don’t have any money” excuse so prevalent with today’s pastors and church councils. I understand ...
Old and Boring with a Big Future
I just spent the last hour on a conference call with a development team I am a part of for a ministry organization that has been around over 125 ...
Getting Your Church Council On Board
I had a conversation with a pastor friend of mine a few weeks back. He is a big believer in church marketing that doesn’t suck. He doesn’t have a big ...
The Farmers Market: Is Your Church There?
I’ve been to a handful of local “farmers markets” around the U.S. and all of them are the same. Blocked-off streets in the heart of a small town, local merchants ...
10 Technologies to Watch in 2004
In November of 2003, Business 2.0 released their hot list of “10 Technologies to Watch in 2004.” Here we are in August, nearly two-thirds of the way through the year ...
E-mail and Your Church
Do you maintain a list of e-mail addresses for everyone in your church? If not, consider some ways you could benefit from this fast, effective, and inexpensive form of communication: Save ...
Don’t Tell the Truth, Realize It
“Truth we are told is truth we may not accept; the truth we have realized is the only truth we own.” – Roy H. Williams In his book The Wizard of ...
