Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it.
According to Advertising Age, Google is looking for an ad agency in what would most likely be a multi-million dollar account. Google has never had an ad agency before, relying ...
I found in my stack of clippings a one page ditty in Rev magazine. The column-esque heading at the top left read “culture” and floating in the middle of the ...
I love hanging out with pastors. A week ago today I spent several hours with a local pastor here in southern California who planted a church four years ago in ...
Lisa Sampson has an interesting post (with several comments) from October 26 that started as a comment about ChurchMarketingSucks.com and ended with a unique T-shirt approach she found a church ...
A new report (PDF download) out from Pitney Bowes says that direct mail performs ahead of print ads, television, radio, and the Internet. Kevin Weiss, President of Customer Marketing for ...
Bouncing off Kevin’s entry about Purpose Driven Business, I am reminded of a book I read earlier this summer.
Tony Campolo, in Adventures In Missing the Point: How the Culture-Controlled Church ...
Less than a month ago, during the week of September 27, Unilever’s Dove brand (soaps, lotions, etc.) launched a global marketing strategy called “Campaign for Real Beauty.” Dove did a ...
Growing up all over the USA and being involved and committed to numerous churches, I have become increasingly aware of the benefit to having some sort of relationship or at ...
Working with hundreds of churches over the years, I get so frustrated with the “we don’t have any money” excuse so prevalent with today’s pastors and church councils. I understand ...
I had a conversation with a pastor friend of mine a few weeks back. He is a big believer in church marketing that doesn’t suck. He doesn’t have a big ...
I’ve been to a handful of local “farmers markets” around the U.S. and all of them are the same. Blocked-off streets in the heart of a small town, local merchants ...
In November of 2003, Business 2.0 released their hot list of “10 Technologies to Watch in 2004.” Here we are in August, nearly two-thirds of the way through the year ...
Do you maintain a list of e-mail addresses for everyone in your church? If not, consider some ways you could benefit from this fast, effective, and inexpensive form of communication:
Save ...