The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Brad Abare's Posts:
Starbucks and Rick Warren
USA Today has a great article about the recent Rick Warren Starbucks cup story, in addition to several other mainstream companies that incorporate some sort of God-factor into their marketing ...
Gay-Friendly Churches
Driving into work yesterday, I was listening to NPR. In the Market Place segment, they were doing a story on the loyalty factor that gays and lesbians have toward brands. ...
Catalyst 2005
I spent the last few days in Atlanta at the sixth annual Catalyst conference, the self-proclaimed event for next generation leaders. For those unfamiliar, Catalyst is the younger, hipper brand ...
Sunday School Celebrates 225 Years
Reviewing one of the calendars from an organization I work for, I noticed that yesterday was the 225th celebration of Sunday School (first Sunday of every October). A quick Google ...
Church + Technology = Barna Study
Barna released his report today about the extent to which churches are using technology. From a church’s website and e-mail blasts to its use of a projector and video clips, ...
Making Sense Without Sense
While on the treadmill the other day at my local gym, a TV in the distance captivated me. I usually don’t care to watch the “devil box” (as my mother ...
Erik Ticen on Church Branding
A few months ago I clipped an article from NRB Magazine, the self-proclaimed “premiere magazine of the Christian communications industry.” (Is it just me or does that statement sound like ...
The Upside of the Downside
Authenticity in marketing and communication continues to be tried and tested. Whether it be the “real” women in the Dove campaign, the sincerity of a t-shirt from a church ...
Met Storch, Need Words
This past weekend I had the privilege of spending some time with Terry Storch from Fellowship Church in Dallas, Texas. If you know of Terry, you know he has just ...
No Return
Yesterday I met with the president and his management team from a Bible college here in Southern California. They had initiated the meeting a month ago to discuss “marketing.” Even ...
Telling Stories
It’s no secret that Jesus’ use of parables in the New Testament continues to draw parallels to present day story telling. Using the arts—theater, photography, movies, books, and more—generation after ...
I Want to Be With Your Spouse
This sounds ridiculous, but I don’t think I have ever seen my pastor’s wife with him in any service I have attended. I’ve been going for nearly three years. I ...
It Takes People to Make People
In business, most are familiar with the adage that it takes money to make money. If I’m going to build a million widgets and sell them for a profit, then ...
Real Time Church Reports
Driving into work yesterday, I was listening to the local news on the radio. As does happen every day during the top of the hour news broadcast, there were a ...
Jesus Talks to Me Every Sunday Morning
Every Sunday morning here in Los Angeles, Jesus Christ gets behind a microphone. He takes calls and answers questions about his divinity, humanity and everything in ...
