As we approach the end of the year, a lot of communicators are tired. We’re feeling a little worn out as we get to the end of the long slog of Christmas communication, and we need a break before we dive into the new year. So we wanted to take a breather and offer something. Not more tips or ideas or downloads, but simple moments when church communication is truly about delivering the greatest story in the world.
For our Christmas mission focus we are helping a local food bank give meals to families. In order to inspire people to give, I am creating simple videos each week that shares different things about the food bank-statistics about food insecurity in our neighborhood, stories of volunteers and clients, etc.
One video was about a family with two young boys. It was such a great story, I also wrote it in long form in an email and sent it to our congregation. Within hours I received several replies to the email about how the post really brought it home for them and they are going to donate meals!
Storytelling matters. It takes courage to tell stories and to encourage others to tell their stories, but it makes a difference.
Tell more stories!
More:
Take a moment at the end of the year to reflect on what God is doing in your church. And if you’re still feeling overwhelmed and tired, check out You’ve Got This: A Pep Talk for Church Communicators by Kelley Hartnett.
