During last night’s #cmschat on Twitter, Steve Fogg covered how to leverage Facebook ads for your church.
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Read the transcript:
The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Kevin D. Hendricks
When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
One Response to “How to Leverage Facebook Ads for Your Church on #cmschat”
JB - Source Church Pittsburgh
September 13, 2016
Thanks CMS for posting this transcript! I’m currently helping out marketing a new church plant in the Pittsburgh area and was debating on what way to go aside from the standard organic SEO type optimizations. Right now we’re running some PPC ads on Google and Bing, but we may also consider Facebook. I have used Google and Facebook in the past (about 3 years ago) for another church plant and found Google to be more effective for translating clicks to in-person visits. However I can see value in Facebook’s content display network to develop better name recognition and visibility which we are sorely lacking right now. I equate Facebook ads to a postcard or radio/tv campaign where you’re really appealing to an audience that may not necessarily be looking for a church. But I would actually say Facebook could be better in the sense you can target specific demographics and do so affordably without the overhead of things like production and airtime/postage that you would encounter with traditional offline techniques. At any rate, this is a great discussion. Keep it coming!