More About This Episode
There are a lot of online communities where really knowledgeable experts on church media gather and share ideas. Often these forums present ideas which can go over the heads of green media directors and/or volunteers. It’s important for ministry leaders to be a part of the communities which bring step by step, practical no non-sense media training to bring their church to a minimum level of media competency.
Though there are many different media elements churches can focus their energy to improve, there is one particular element where improvement not only is seen within that area, but it also impacts all the other media elements.
The Media Essentials Episode is a conversation about identifying the essential media elements that need to be present in a church. If a church wants to make an impression on the hearts and minds of visitors and members, there is a certain level of media competency that they should reach for. When you recognize that bar and strive to reach for it, everything in your church will be impacted.
Our Guest
Brady Shearer is the founder of Pro Church Tools, Pro Video Announcements and is releasing what he’s dubbed the Church Graphics Handbook. Brady also is the host of the Pro Church Podcast. (I’m a huge fan of the podcast and recommend you check it out.)
Brady started out in ministry early as an inexperienced media director and from that experience, gained a lot of knowledge that he now passes on through his businesses and podcast.
Certification Lab
Our nonprofit parent, the Center for Church Communication (CFCC), just completed the third Certification Lab, the first one located on the west coast. Two days in California proved to be an amazing experience for the participants. The group was very active on Facebook and here are some of the top tweets from the Lab:
We have to be careful that people's perceptions of us aren't what we become. Good look @GerryTrue! #CertLab pic.twitter.com/ZGmNwYBaWe
— Allison Flores (@allisonfloreal) October 14, 2014
The little voices [in our heads] whisper because they don't have the courage to scream… they are telling a lie #certlab #lifechanger
— Julie Snyder (@Bless81) October 15, 2014
“Excellence is less about perfection, and more about doing the very best with what you have." –@philbowdle #CertLab
— Ferly Tangonan (@FerlyTangonan) October 14, 2014
#CertLab selfie! Q&A time. pic.twitter.com/nsBZk7GFzQ
— Angela Taylor (@angctaylor) October 14, 2014
Get even more in our Storify roundup from Certification Lab.
