Church Marketing Sucks

Web Usability and Donations

Web usability guru Jakob Nielsen recently wrote an article entitled Donation Usability: Increasing Online Giving to Non-Profits and Charities. In it, he discusses the virtues of creating a usable online ...

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Church Marketing Lab: Heroes, Asian heroes and Female Sexuality

Think your design or idea is too out-there or unusual to execute or to post in the Church Marketing Lab? Well, this is one of those updates that will let ...

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2009 HOW Design Conference Wrap-Up Report

I’m a week late posting this, as I really struggled how to put the HOW Design Conference in words. It was really quite incredible to simply be invited to speak ...

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Guns in Church Poll Results

One church recently asked members to bring their guns to church. A whole heap of you weighed in with your comments, but we wanted to give you some cut-and-dry options ...

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Why People Pick a Church

Here’s an oldie but a goodie: Over at Church Relevance Kent Shaffer answered a question about why people pick a church. He shares the results of three different studies, but ...

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Come and Care

I spent 90 minutes last week with a pastor from the northeast who was visiting Los Angeles for a few days. He moved to the United States from Ghana 20 ...

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Christians Are Crazy Protestors

Phil Cooke and Think Christian have recently covered a marketing stunt by Electronic Arts surrounding the release of a new game, Dante’s Infrerno. Here’s a bit of what happened: The game ...

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Scalejacking and Performance Metrics

Jeff Goins recently posted at Wrecked for the Ordinary entitled Marketers, Quit Hijacking Our Communities. In it, he makes some great points regarding marketers’ obsession with numbers and metrics. I’ll give ...

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The Power of a Testimony

It doesn't matter what you claim about your product, but it does matter that some of the people who have used your product share their experience.

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Denominational Campaign Poll Results

Recently, Kevin covered the trend of denominations running ad campaigns focusing on branding individuals as members of specific denominations. For example, “I am a Southern Baptist.” Or, “We are Episcopalians.” ...

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Church Marketing Lab: Bulletins, Web Sites and More

When the folks in the Church Marketing Lab haven’t been getting together or helping Michael get ready for his presentation at the HOW Design Conference, they’ve been working hard and ...

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We Are Evangelists

A recent U.S. World News & Report article we already covered included a quote I’d glossed over. It comes from the director of communications for the Episcopal Church, Anne Rudig, ...

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Hands-On Advice From Servolution

Having reviewed Dino Rizzo’s book Servolution, it’s clear that there are a number of lessons for church marketers that can be drawn from it’s pages. I just want to highlight ...

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Servolution: Starting a Church Revolution Through Serving

Dino Rizzo’s Servolution does two things: First, it tells the story of Healing Place Church (HPC) in Louisiana, and how in 1993, armed with a $400 check, Rizzo and his wife ...

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Megachurches Are Hip, Young and Selfish

It’s not marketing news per se, but the Associated Press reported last week on a study looking at the differences in contemporary megachurches and their smaller Protestant counterparts (minichurches?). Anyone ...

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