The Case for a Communications Director

September 22, 2009 by

Tim Schraeder is exploring a simple question: should churches hire full-time communications staffers? Admittedly, he’s got a bit of a bias, being the director of communications at Park Community Church and all.

Part 1: What is a Director of Communications?
Part 2: The Call to Communicate

It’s an interesting argument for full-time church communication staff. Tim and most of the comments argue in favor of this type of person, but it’d be interesting to hear counter-arguments as well. Is this a waste of money? Should church communications be crowd-sourced to church members? Is it better to work with ad agencies and the like instead of staffing your own? Feel free to weigh in either here or on Tim’s blog.

And for others still, this is exactly the permission your church needs to hire someone full-time to direct your communications.

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Joshua Cody

Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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5 Responses to “The Case for a Communications Director”

  • David Zook
    September 22, 2009

    I think that it is important to get the the world out and with today’s technology, we can reach people easier … and it’s little more complex than just passing off to a staffer who gifting is not is this area.
    I have established good relationships with a number of people through LinkedIn and Twitter who have become core people in our newest ministry. I would not have found these people otherwise.
    I would love to hire a part-time media person to manage all of this stuff so that I can spend more time face-to-face with folks.

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  • Sam Sutter
    September 22, 2009

    I don’t think anyone is against a staff person like this – it’s just hard to prioritize funding for it unless there is a real problem.

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  • Phil
    September 23, 2009

    Full time staff aren’t going to be on the cards for all churches. Some have enough of a problem paying for a full time pastor.
    That said, I think it is important to have people in the church who are going to be ‘brand champions’. That’s not to say that they are going to follow blindly whatever they are told to do, but that they are going to commit time and effort into supporting and talking about the church.
    I’d hope that all members of the church would be involved in this to one extent or another. Maybe the communications guy should have more responsibility for equipping the church community to share the church’s vision, rather than being the only person doing it.

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  • Tom Froese
    September 30, 2009

    Just another indication that churches today tend to run more like corporations than places of spiritual refuge and encounter with God.

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  • alex
    November 2, 2009

    Well I suppose so, almost all churches today tend to run the activities of the corporation from a spiritual sanctuary

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